According to it’s third quarter earning in 2017, Facebook admits to having 270 million fake accounts on its social network.
In the report, Facebook said around 2-3% were “user-misclassified and undesirable accounts”. The company also admits that 10% accounts are duplicates of real users which has almost doubled from last quarter to 6%. These are huge numbers accounting to millions of fake likes and comments.
Researchers at the University of Lowa and The Lahore University of Management have found sites which bring together users to generate more likes
Notably, Facebook posts received more likes are placed higher in users’ News Feed.